About Us

Welcome to Purple Elephant Where every strand, scent, and self-care ritual celebrates your worth.

We’re here for the women who wear their confidence like a crown — whether it’s through a bold new wig, a nourishing hair treatment, or a fragrance that turns heads and lifts spirits. Our shelves are stocked with joy: from hairpieces that transform your look to care products that love your locks back, and scents that say “I’ve arrived” before you even speak.

Because you’re not just styling.
You’re expressing.
You’re elevating.
You’re owning every inch of your magic.

So go ahead — mix, match, moisturize, mesmerize.
This is your space to shine.

With our HUGE range of special products, a gift card is perfect for any occasion!

Whether you're looking to switch up your style, protect your natural hair, or simply save time in your daily routine, wigs and hairpieces offer endless possibilities. They’re not just about aesthetics — they’re about confidence, convenience, and self-expression. At Purple Elephant, we believe hair should be fun, flexible, and empowering. Our range includes everything from sleek wigs to subtle toppers and clip-ins, designed to blend seamlessly and feel comfortable all day long. Whether you're experimenting with a bold new look or enhancing what you already love, there's a solution for every texture, tone, and lifestyle. No commitment. No damage. Just instant transformation — with styles that move with you and reflect your personality.

We are also a Proud Agent & Stockists of Mooiste Meisie and Umuhle Products!

Mooiste Meisie, meaning “Most Beautiful Girl” in Afrikaans, is more than a name—it’s a celebration of South African beauty in all its vibrant diversity. Born and manufactured locally, our cosmetics range is thoughtfully formulated to suit the harsh and varied African climate, ensuring effective results across all skin types.

Born from data, heart, and heritage, Umuhle Cosmetics was created to reflect the beauty and strength of dark-skinned women. "Umuhle"—meaning beautiful in isiXhosa and isiZulu—was instantly empowering. It resonated with customers who had felt left out and gave them a brand they could see themselves in. Share information about your brand with your customers. Describe a product, make announcements, or welcome customers to your store.